Archive for event films

Promotional Film for Boston Event Consultant, Michele Mottola

Posted in Uncategorized with tags , , , , , on January 21, 2014 by Ron Risman

As with most any art form when the artist has done their job right the end result just works. Perfection often goes unnoticed, whereas imperfections stand out like a sore thumb. So when Boston’s top event consultant, Michele Mottola, contacted us about creating a timelapse piece to show off the transformation that she was about to create in the ballroom at Boston’s Intercontinental Hotel, we jumped at the opportunity, and we’re glad she did as well.

The InterContinental Ballroom is a big space and the transformation she was about to orchestrate included an all white motif with accent colors added by light and flowers. The transformation took place over a 36 hour period and included the installation of a rain chandelier over the bar area, the installation of white wall-to-wall carpeting, white drapes covering all the walls, an acrylic dance floor, a 60′ dessert bar, all white chairs including two s-curve chaise lounges, and beautiful floral and table designs to complete the transformation.

From past experience we knew that in order to create a film that showcased her work we needed to capture the energy that she was creating and not just the technical aspects of the transformation. So this became a multi-timelapse project. We set up a secure camera high up on a window that was able to capture all 39 hours of both the set up and the event without the use of any external power (i.e. power cords). Knowing that the room was going to be all white and the windows would be dark, we transformed our normally beige camera housing into a black housing overnight to make sure it would go unnoticed against the window.

We set up that camera to capture images every 30 seconds for the full 39 hour timelapse (Over 4600 still images). We also headed down to the reception to capture more intimate time-lapses to help better tell the story of location and to help capture the energy that Michele created with her transformation. In total we captured over 20 timelapses throughout the evening that we were able to combine with the static camera to create this promotional film for Michele.

As cinematographers and timelapse specialists we are always looking for better ways to tell your story. Going above and beyond what our clients expect from us is an important part of what we do, and is the best way to create happy customers.